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Company Profile

Manufacturer Credentials

Verified by SGS Group Verification Logo

WLI Fitness Equipment Co., Ltd. operates an integrated, high-customization manufacturing facility situated in Shanghai, China. Authenticated by independent third-party inspection leader SGS Group, our company holds the Verified PRO Custom Manufacturer status, ranking as the #2 Industry Leader in Sports & Entertainment.

Supplier Rating 4.9 / 5.0 187+ Verified Buyer Reviews
Buyer Reorder Rate 24.0% 8.1% Above Industry Average
On-Time Dispatch 98.1% Stable Export Delivery Record
Inquiry Response ≤ 4 Hours Dedicated Multi-lingual Sales
Operational Address: 6G, Oriental Financial Park, 2981 Dongfang Road, Shanghai, China
14 Years Export Experience
$19.9M+ Annual Export Volume
6,768 m² Production Floor Space
87 Staff 7 R&D / 3 QA Inspectors
5 Lines 26 Production Machines
6 Patents OEM / ODM Certified
B2B Manufacturing Agility

Four Verified Customization Modes

Engineered specifically for fitness brand owners, international distributors, gym chains, and Amazon FBA retailers looking for dependable lead times and custom differentiation.

Minor Customization

Fast-turnaround private labeling for fast-moving fitness collections and seasonal campaigns.

  • Laser engraved & embossed logo
  • Custom Pantone color matching
  • Barcoded retail gift boxes & carry bags

Sample-Based Processing

Send physical samples to our technical center for precise reverse engineering, density analysis, and material upgrades.

  • Raw material composition testing
  • Foaming density & rebound tuning
  • Exact dimensional replication

Design-Based Customization

Convert 2D/3D CAD technical drawings into tooling, molded accessories, and functional prototypes with our 7 R&D engineers.

  • 3D CAD/SolidWorks design support
  • Rapid prototyping & functional testing
  • Tooling & mold development in-house

Full OEM / ODM Solutions

Comprehensive manufacturing agreements including proprietary tooling, supply chain integration, and branded retail ecosystems.

  • OEM for well-known international brands
  • Strict NDA intellectual property protection
  • End-to-end containerized logistics
In-House Manufacturing

Standardized Production Process

Every production phase is executed under strict standard operating procedures across our 5 dedicated production lines and 26 advanced machine units.

Punching workshop station Stage 01

Punching

High-precision die punching for clean contours, ventilation eyelets, and customized hardware mounting holes.

Sewing workshop station Stage 02

Sewing

Reinforced multi-needle industrial stitching for fabric hip resistance bands, yoga straps, and heavy-duty gym bags.

Silicone Products Processing workshop Stage 03

Silicone Products Processing

High-temperature vulcanization and molding of non-toxic silicone grips, anti-slip pads, and massage rehabilitation tools.

Roller Foaming workshop Stage 04

Roller Foaming

Consistent thermal foaming controls density, durability, and skin-contact texture for EVA and EPP foam rollers.

Cutting workshop station Stage 05

Cutting

Automated CNC cutting beds yield razor-straight mat edges, uniform yoga blocks, and zero tolerance variance.

Quality inspection workshop station Stage 06

100% Inspection

Three dedicated QA/QC inspectors check raw material records, tensile resistance, thickness tolerances, and printing accuracy.

Packing workshop station Stage 07

Packing & Palletizing

Export-grade carton sealing, shrink wrapping, custom labels, and Amazon FBA carton barcodes ready for global shipment.

Slitting workshop station Stage 08

Slitting

High-efficiency coil roll slitting delivering custom widths for latex bands, rubber rolls, and protective yoga mats.

Advanced Production Machinery (26 Units)

Industrial Punch Machine
Punch Machine
Heavy Duty Sewing Machine
Sewing Machine
Silicone Products Molding Machine
Silicone Molding Machine
Thermal Foaming Machine
Foaming Machine
Precision Slitting Machine
Slitting Machine
Automated Packing Machine
Packing Machine
International Compliance & Testing

Verified Quality Assurance Standards

Eliminate regulatory and market-entry risk. Our products undergo rigorous chemical, mechanical, and safety testing via recognized third-party authorities including Intertek and SGS.

California Proposition 65 CP65

Passed strict limits for phthalates, lead, and toxic chemical exposure across yoga mats, resistance bands, abdominal wheels, and foam rollers.

EN ISO 20957 EU Standard

Certified mechanical stability, dynamic load tests, and user-safety compliance under European Machinery Directive 2006/42/EC.

EN IEC 55014 & EN 60335 EMC / LVD

Electromagnetic compatibility and household appliance electrical safety compliance for smart vibration plates and motorized fitness gear.

REACH PAHs by Intertek Chemical Safety

Confirmed adherence to EU REACH Annex XVII Regulation (EC 1907/2006) for non-toxic, skin-safe NBR, TPE, and natural rubber formulations.

EN 71 Safety Directive Toy Safety

Mechanical and physical safety compliance eliminating pinch points and structural failure risks for domestic exercise trampolines.

UL 2272 Electrical Systems Certified

Rigorous thermal and battery circuit protection evaluations ensuring zero fire hazard in motorized home mobility equipment.

On-Site Assessed Reports

Official inspection documentation verified by SGS Group and certified test laboratories.

California Proposition 65 test certificate badge
EN ISO 20957 safety certificate badge
PAHs Intertek compliance certificate badge
UL 2272 electrical standard badge
Material Traceability: Complete inspection records retained for every batch of raw TPE, natural tree rubber, latex, and steel frames.
Worldwide Distribution

Trade Capacity & Export Infrastructure

With over US$19.9 million in annual exports and 1,075+ international shipments, we provide dependable global freight and supply chain execution.

Main Export Markets

North America35%
Western Europe20%
Southeast Asia10%
Eastern Asia7%
South America & Others28%

Logistics & Port Facility

  • Nearest SeaportShanghai Port (CN)
  • Nearest AirportShanghai Pudong (PVG)
  • Trade Terms SupportedFOB, CIF, CFR, DDP, EXW
  • Payment OptionsT/T, L/C, Trade Assurance
  • Average Lead Time15 - 30 Working Days

Featured Value-Added Services

  • Amazon FBA SupportFNSKU Labeling & Palletizing
  • Drop TestingISTA-3A Protective Packaging
  • Multi-SKU SourcingMixed Container Consolidation
  • Marketing CollateralHigh-Res Media Packs Provided
  • Dedicated Sales EliteDirect Engineering Contact

Looking for Custom Fitness Equipment or Sourcing Solutions?

Request the comprehensive WLI Fitness Equipment Co., Ltd. catalog featuring detailed product specifications, material options, custom MOQ tiers, and direct factory pricing. Inquiries responded to within 4 business hours via [email protected].